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THE ROLE OF COMMUNICATION IN AN ORGANISATION PERFORMANCE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY, 9TH MILE CORNER, ENUGU).

CHAPTER ONE

 INTRODUCTION

Communication consists of all the processes by which information is transmitted and received.  The subject matter may include facts, intentions, attitudes etc. and the chief purpose of communication is to make the receiver to understand what is in the mind of the sender.

Therefore, communication is incomplete unless it is received and understood.  As the usual outcome of the understanding is change in behaviour, effective communication can be regarded as part of a learning process.

Every organization depends for its daily operations on intricate communication network, which has improved over the years and has proved itself indispensable.  The bigger the firm, the more elaborate the system becomes, and the greater the likelihood of expensive and time wasting.  Mistake caused by the misunderstanding of the system from the psychological point of view, communication have a value which goes beyond the transmission and reception of information.  The form which a communication takes profoundly effect the attitude of the employees and the degree to which they understand and support management policies.  Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.

1.1            THE BACKGROUND OF THE STUDY:

Communication is fundamental to the existence of every human organization and it is so vital that without it no organization can succeed.  Infact, communication is indispensable to human existence. Because one must like to communicate with people around him or her to share experience, ideas and feelings.

In an organization, one can only imagine what would happen if no communication exists.  The employees will like to know when changes especially those that will affect them are about to make place.  They will like to know what is expected of them in the organization to act in accordance with the standard rules and regulation and to let their feeding, desires, aspirations and effects to be known and recognized.  Other members of the organization particularly the management.  A good organization is the one which derives its objective from those of its members and this can only be achieved by establishing an effective down-ward, upward and lateral communication system.  Hence, many organization plans was not successfully achieved, due to the poor communication channel used.

1.2            STATEMENT OF THE PROBLEM:

This study to solve the following research problems on the role of communication in an organization performance especially in Nigerian Bottling Company seeks to answer the following questions:

1.       The company lacks modernized or latest communication gadgets.

2.       The company experience poor communication channel.

3.       Some managers are disillusioned because major decision affecting their departments are taken without them being included. 

4.       Most of the important directives given are treated with little or no seriousness.

5.       Little of the information in the organization comes through grapevine.

6.       Overloading of information towards the junior staff.

7.       Some of the workers are illiterate and cannot read and write.

 1.3            PURPOSE OF THE STUDY:

The purpose of this study is to find out the communication techniques and system used by the Nigerian Bottling Company Plc.  And the determining of the effectiveness of such techniques and the system for effective organization performance.  The major channels of barriers to effective communicating in the industry includes classifying any assumptions, avoiding semantic distortion, goody expressing of messages, polarization and discouraging of nonverbal messages.

Also, the company resolute conflicts through analyzing of the problem, identifying the needs of each of the parties searching for alternatives and having a careful attitude towards criticism.  Also to recommend the best advertising strategy a firm can adopt to produce effectively.

1.4            SCOPE OF THE STUDY:

The impact of communication for effective organization performance inNigeriaaffects almost all aspects of the organization but given the limited time and available resources, it is unreliable to contemplate on all the organisations in Nigeria of Enugu State.

Hence the study is consequently limited to Nigerian Bottling Company Plc, Nsude, 9th Mile Corner nearEnugu.  This firm has been selected with the hope that information from it will help us to identify the effect of communication in the organization performance of the company.

1.5            RESEARCH QUESTIONS:

1.       What are the methods of disseminating effective communication in the organization?

2.       Do the employees of the company know what is expected from them.     

3.       What are the importance of communication to the company?

4.       How efficient is management in ensuring that the barriers to the effective communication are carefully eliminated?

5.       What are the barriers to effective communication?

1.6            RESEARCH HYPOTHESIS:

H1:     Proper delegation of authority has been adopted by the Nigerian Bottling Company Ltd.

Ho:     Proper delegation of authority has not been adopted by the Nigerian Bottling Company Ltd.

H1:     Workers channel their grievances and suggestions direct to the management.

Ho:     Workers do not channel their grievances and suggestions direct to the management.

H1:     The attitude of workers as regards the system of communication in the company is very good.

Ho:     The attitude of workers as regards the system of communication in the company is not very good.

H1:     Employees value the importance of communication to the company.

Ho:     Employees do not value the importance of communication to the company.

H1:     The communication rating in the company is very high.

Ho:     The communication rating in the company is not very high.

H1:     The direction of communication in the company is downward-upward flow.

Ho:     The direction of communication in the company is not downward-upward flow.

 1.7            LIMITATIONS OF THE STUDY:

Conducting an empirical research is not an easy task, even for a competent researcher.  This research on the role of communication for effective organizational performance was not an exception to the usual constraints and other problems associated with similar researchers in our society.  Environment problem vary from one place to another, depending on such factors as the temperament of the respondents, the nature of the research level of education of the respondent. 

Despite the above fact is external to the researcher personal constraints such as limited time, limited resources, finance, inadequate data and secrecy of certain records were encountered.

1.8            SIGNIFICANCE OF THE STUDY:

The researcher therefore aims at focusing the attention of business managers to the importance of communication in business organisation.

Specifically, this study will be of great help to Nigerian Bottling Company, their customers and of course the researcher and the academic world.

It will benefit the company a lot by helping them to know the best media or medium to use.

The academic world, this study is expected to increase the store of knowledge.  The researcher stands opportunity to gain from the study in areas of communication.  Students and lecturers benefits from this research work also.

1.9            DEFINITION OF TERMS:

The following terminologies are defined to reflect their meanings in this project.

Role:

This means the functions or the duty which a person or a thing performs or ought to perform.

Communication:

According to Hybels and Weave (1986, p.6), communication is a process in which people share information, ideas and feelings.  Also it can be defined as the process of transmitting and receiving information.

Organisation:

An organisation refer to when people come together to work in pursuit of common goals, they establish a hierarchy of authority in other to attain the common goals, they also in the process divide tasks according to members area of specialization so that the human resources within the organisation can be properly harnessed to achieve the set objectives.

Performance:

This refers to as the notable action or achievement.

REFERENCES

1.       Hybels and Weaver (1986), Communication Effectively: New York:  Random House Publisher, p. 80-120.

2.       Drucker, P. F. (1954), The Practice of Organisation,New York:Harpers Publishers p. 176.

3.       Sisk, H. L. (1973), Management and Organisation,OhioSouth:Western Publishing Company.

4.       Thayor, L. O. (1961), Administrative Communication Homwood: Richard Urwin, Inc. p. 27.

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